Paritee expands AI transformation capabilities with acquisition of Ainigma

Amsterdam / London / Oslo, July 2, 2026 – Paritee, the fast-growing international strategic communications advisory group, today announced that it has acquired a majority stake in Ainigma, a specialist AI advisory firm that helps organisations move from AI experimentation to becoming AI-native through leadership, culture, capability building and agentic AI solutions.

The acquisition is the latest step in Paritee’s broader investment in AI and innovation, and strengthens the group’s ability to support clients as AI becomes a boardroom priority and a driver of enterprise-wide change.

Founded in 2024, Ainigma employs 18 people across Amsterdam, London and Dubai, and works with leadership teams to embed AI into strategy, operations and everyday ways of working through organisational transformation, capability building and agentic AI solutions. Its approach rests on a clear conviction: AI transformation is a human and organisational shift before it is a technology rollout.

Ainigma will keep its own brand in the market while integrating into Paritee’s AI Hub, drawing on expertise and resources from across the group’s agencies. Its capabilities will be available to clients across the wider Paritee platform, helping organisations navigate the opportunities and challenges created by rapid advancements in artificial intelligence. As part of the move, Ainigma founder and CEO Arne Mosselman will also assume the role of Head of AI Solutions at Paritee, while Jonas Palmqvist, CEO Paritee, becomes Chair of Ainigma.

The acquisition complements Paritee’s existing investments in AI, data and analytics: the appointment of Elizabeth Gladwin as Chief Data and Innovation Officer, the launch of the Paritee AI Hub, the appointment of Henrik Ebbesen as Head of AI Integration, and the group’s insight and intelligence capabilities through Truth Consulting. Together, these investments reflect Paritee’s conviction that AI is not a standalone capability but an integral part of how modern communications and advisory firms create value for clients.

“Artificial intelligence is becoming one of the defining leadership and transformation challenges organisations face,” said Lars Erik Grønntun, Executive Chairman of Paritee. “The conversation has moved well beyond technology and productivity gains. CEOs and boards are increasingly focused on how AI will reshape business models, operating models, workforce capabilities and competitive advantage. Working alongside Elizabeth Gladwin, Henrik Ebbesen and our AI Hub, Ainigma brings highly complementary expertise that strengthens our ability to support clients as they take that on.”

Elizabeth Gladwin said: “Ainigma brings deep expertise in helping organisations embed AI into culture, decision-making and everyday ways of working. Combined with our existing strengths in communications, analytics, research and AI implementation, it gives clients both sides of the equation: the technology, and the human change that makes it stick.”

Arne Mosselman, Founder and CEO of Ainigma, added: “We founded Ainigma on a simple belief: AI transformation has to be human-led and strategically anchored. Organisations need more than tools and pilots. They need leadership alignment, cultural confidence, new capabilities and a clear path from experimentation to becoming AI-native. Joining Paritee lets us drive that change in many more organisations and empower the workforce of the future to genuinely work differently with AI.”

The Ainigma team will continue to operate from Amsterdam, London and Dubai, serving enterprise clients internationally while working closely with colleagues across the Paritee network. Through its AI Hub, clients across the group’s communications, advisory and public affairs businesses will gain access to Ainigma’s expertise, including its agentic AI solutions.