New communications agency North Seventy Five launches in the Middle East in partnership with Paritee

Dubai/Oslo, November 19, 2025 – North Seventy Five, a bold new communications agency launching across the Middle East, opens its doors with Paritee as a significant owner, the fast-growing European communications platform uniting best-in-market agencies. The new agency aims to craft high-impact communications that help clients solve complex challenges across the region while accelerating Paritee’s expansion and presence in the Middle East.

Founded by industry veterans, Lisa Welsh and Iman Issa, with a combined 45+ years of regional and global agency experience, North Seventy Five is built for the region’s most ambitious brands, government entities, and innovators. Based in the UAE, serving clients across the emirates and Saudi Arabia, the agency blends deep regional fluency with global standards of excellence.

“We launch in response to a clear market pull: clients want agile, locally rooted teams with the ability to solve complex challenges at speed. With Paritee as partner, its international network of agencies allows us to scale that promise across borders, disciplines and industries,” says Lisa Welsh, Co-Founder & Managing Partner of North Seventy Five.

North Seventy Five is also a founding member of the Alliance of Independent Agencies Middle East, underscoring its commitment to shaping a more agile, collaborative and values-led industry.

The agency offers integrated communications services spanning strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communication, crisis response and data intelligence – all tailored to the needs of high-growth markets in the Middle East and beyond. Powered by bilingual storytellers and senior advisors, North Seventy Five is on a mission to make clarity the catalyst for direction, action and impact.

“Becoming part of Paritee connects us with other agile, entrepreneurial agencies and extends our Middle Eastern roots to a broader international stage,” says Iman Issa, Co-Founder & Managing Partner of North Seventy Five.

The partnership expands Paritee’s EMEA platform and establishes its first strategic foothold in Dubai – the gateway to the MENA region. Alongside its agencies Brands2Life (UK/US), Fenton Fitzwilliam (Ireland/Brussels), Geelmuyden Kiese (Denmark, Norway, Sweden), LHLK Gruppe (Germany) and RPP Group (Brussels, France, Spain, Italy), the addition of North Seventy Five enhances Paritee’s ability to serve clients across borders, secure international mandates and attract top-tier talent.

The partnership also marks the beginning of a wider ambition in the Middle East.

“The partnership with North Seventy Five is a testament to our disciplined expansion – building scale in markets that matter most to our clients. The founding partners, Iman and Lisa, are an exceptional addition to our growing multi-market coalition of agency leaders. This marks yet a further step in our ambition to establish Paritee as a bold challenger in the international communications landscape,” says Lars Erik Grønntun, Founder and Executive Chairman of Paritee.

The addition of North Seventy Five strengthens Paritee’s position as a new breed of agency partner for clients seeking a collaborative alternative to traditional networks. Together, the group now employs approximately 500 employees across 17 offices in 13 markets.