Our story

Paritee was established in 2022 by Lars Erik Grønntun and a team of industry veterans, driven by a shared ambition to build an agency that offers the best of both worlds. With decades of experience across local and regional agencies – as well as European and global leadership roles within major traditional networks and holding companies – the founding team set out to create something fundamentally new.

They envisioned a model that unites strong local agencies and top talent within an international framework, built around an advisory-led, sector-led, and holistic approach to client service. This reflects a 21st-century perspective on communications – where deep sector expertise is combined with a 360-degree stakeholder management view. At Paritee, data analytics sits at the core, powering strategies that leverage the full spectrum of creative and digital tools to drive meaningful change.

The agency is founded on Scandinavian principles of putting clients first, coming together as equals and defending an entrepreneurial spirit. Paritee empowers autonomy across its platform of agencies, enabling teams to make the right decisions locally. At the same time, we are connected through shared values, integrated systems, and a common commitment to excellence. With minimal bureaucracy and maximum agility, Paritee delivers impact through a model that combines independence with cohesion.

Paritee is majority-owned by its founders and leadership team, and since 2023, backed by private equity firm Explore Equity.