Paritee acquires strategic intelligence agency Truth Consulting
Oslo/London, December 16, 2025 – Paritee, the fast-growing European advisory and communications group, today announced the acquisition of Truth Consulting, a highly respected UK-based consultancy specialising in cultural intelligence, strategic insight, AI-enabled analytics and human-centered research. The acquisition significantly enhances Paritee’s strategic advisory depth and expands its ability to guide clients through rapid societal, technological, and market transformation.
Founded in 2007 and headquartered in London, Truth Consulting’s team of 35+ research specialists serves a portfolio of blue-chip clients across multiple industries and more than 75 global markets. With long-standing client partnerships averaging more than seven years, Truth Consulting occupies a rare position in the international insights landscape, combining commercial rigour, deep cultural understanding, advanced analytics and compelling storytelling.
Strengthening advisory capacity with insight, foresight and AI-driven intelligence
“Truth Consulting has built an exceptional reputation for decoding culture, understanding human behavior and translating insight into high-impact business and brand strategies. Their combination of advanced analytics, qualitative depth and creative intelligence strengthens Paritee’s ability to help clients stay ahead in a world shaped by complexity, disruption and fast-moving social trends,” says Jonas Palmqvist, CEO of Paritee and new Chairman of the Board at Truth Consulting.
Under the leadership of CEO Dr Matilda Andersson, who joined the business in 2024 bringing more than 15 years of senior experience across insight, strategy and agency growth in the UK and international markets, Truth Consulting has expanded its offer toward future-oriented strategic intelligence. Recent platform innovations include Truth Futures, a foresight capability helping organisations future-proof their brands and business models, and Truth Intelligence, an AI-enabled analytics and data offering designed to complement the consultancy’s qualitative and quantitative heritage. Andersson will also collaborate closely with Paritee’s new Chief Data Officer, set to join in Q2, supporting the group’s investment in advanced data and analytics capabilities.
“Joining Paritee marks an exciting next step for Truth. We have always believed that insight should shape critical decisions, not simply validate them. Paritee’s platform enables us to broaden our impact, scale our capabilities and collaborate across borders with agencies that share our ambition, our values and our belief in the power of strategic insights,” says Andersson, CEO of Truth Consulting.
Andersson will continue to serve as CEO and will join the Truth Consulting board with an ownership stake, continuing the strong momentum she has driven since taking the helm.
Complementary strengths across high-value sectors
Truth Consulting serves a wide spectrum of sectors including technology, financial services, entertainment, retail, FMCG, media, healthcare and industrials. Its top-tier client list reflects the firm’s status as a trusted strategic advisor to leading global brands. In its latest client satisfaction survey, 93% of clients (9 out of 10) said they would recommend Truth Consulting, with clients praising the team’s ability to deliver clear, actionable insights and provide strong, strategic advice that adds meaningful value. Clients also highlight Truth’s passion for creative thinking and innovative methodology, combined with a rigorous commitment to high-quality and robust insight generation.
“Truth brings a powerful strategic intelligence capability that strengthens our agencies across Europe and beyond, enabling sharper client advisory and informing our campaign strategies. Their unique ability to fuse cultural insight, commercial strategy, and AI-driven analysis elevates the entire Paritee platform. We are thrilled to welcome Matilda and her outstanding team into our community,” says Lars Erik Grønntun, Founder & Executive Chairman of Paritee.
Accelerating Paritee’s platform strategy
The acquisition of Truth Consulting further strengthens Paritee’s rapidly evolving international platform of specialist agencies across strategic communications, public affairs, digital innovation, creative technology, analytics and corporate advisory. The group now operates across 17+ offices in 12 countries, serving transformative industries such as technology and AI, energy and infrastructure, healthcare and life sciences and financial services. Paritee’s combined agencies generate net sales exceeding €75 million globally.
